Coming soon • Smiirl

Let’s make it clap.

Smiirl is a connected flip-counter that displays your follower count in real time, adding excitement to your physical space. You can also customize it to track KPIs, helping teams celebrate milestones together.

Founded 10 years ago in Paris, Smiirl set out to create engaging displays that bridge the gap between online presence and real-world spaces. You’ve likely seen a Smiirl Counter in cafes, boutiques, or workspaces from Paris to Berlin, Tel Aviv, Sydney or New York—they’re everywhere.

Their mission is to refresh the brand and design a new website that captures the bold, playful spirit of Smiirl and highlights the magic behind its product. Our objective : make it clap clap clap clap clap clap clap clap clap

Smiirl is a connected flip-counter that displays your follower count in real time, adding excitement to your physical space. You can also customize it to track KPIs, helping teams celebrate milestones together.

Founded 10 years ago in Paris, Smiirl set out to create engaging displays that bridge the gap between online presence and real-world spaces. You’ve likely seen a Smiirl Counter in cafes, boutiques, or workspaces from Paris to Berlin, Tel Aviv, Sydney or New York—they’re everywhere.

Their mission is to refresh the brand and design a new website that captures the bold, playful spirit of Smiirl and highlights the magic behind its product. Our objective : make it clap clap clap clap clap clap clap clap clap

Couch

Research

Strategy

Strategy

Branding

Branding

3D

3D

Motion

Motion

UX

UX/UI Design

Data

Data analytics

Collective

Project Manager : Simon
Product designer : Raphaël
UX & UI Design : Emmanuel
Photo : Nils HD et Emile
Dev : Romain
3D Designer : Aurélien

Project Manager : Simon
Product designer : Raphaël
UX & UI Design : Emmanuel
Photo : Nils HD et Emile
Dev : Romain
3D Designer : Aurélien

Project : Simon
Product : Raphaël
UX & UI : Emmanuel
Photo : Nils HD
3D : Aurélien Thomas
Dev : Romain

Simon Briquet-Loggia
Raphaël Pluvinage
Emmanuel Darmon
Nils HD
Romain Cochet
Aurélien Thomas

Thanks

A huge thank you to Gauthier and Gaël for your friendship and your trust. You are Sigmoon coach and friends from day one 💕🌕

A huge thank you to Gauthier and Gaël for your friendship and your trust. You are Sigmoon coach and friends from day one 💕🌕

The Couch • Strategic Research and Brand positioning

The Couch • Strategic Research and Brand positioning

We kick off every project with “The Couch.” Much like a therapy session, we dive deep, spending hours listening and understanding your brand, market, and competition. This immersive process allows us to truly integrate into your team.

Brand positioning is crucial for driving a successful rebrand. Our goal was clear with Smiirl: let’s make it bold 💄 and unmistakably playful 🎰

We kick off every project with “The Couch.” Much like a therapy session, we dive deep, spending hours listening and understanding your brand, market, and competition. This immersive process allows us to truly integrate into your team.

Brand positioning is crucial for driving a successful rebrand. Our goal was clear with Smiirl: let’s make it bold 💄 and unmistakably playful 🎰

“Collaborating with Sigmoon was a game-changer. Their ability to capture the bold, playful essence of our brand and translate it into a refreshed identity and website was nothing short of impressive. The team’s creativity, attention to detail, and deep understanding of our mission helped elevate Smiirl to new heights. We couldn’t have asked for a better partner.”

“Collaborating with Sigmoon was a game-changer. Their ability to capture the bold, playful essence of our brand and translate it into a refreshed identity and website was nothing short of impressive. The team’s creativity, attention to detail, and deep understanding of our mission helped elevate Smiirl to new heights. We couldn’t have asked for a better partner.”

Simon Briquet-Loggia
Simon Briquet-Loggia
CMO, Smiirl

3D Design • Show the magic

3D Design • Show the magic

The magic of Smiirl’s counters is in their playful design and vibrant presence. Our 3D design journey showcased the sleek contours and dynamic flip mechanism, highlighting the joy these counters bring to any space.


To convey their true scale, we positioned familiar elements like a coffee cup and magazine alongside the counters. We also emphasized movement, capturing the satisfying flip in action and the retro sound reminiscent of classic train stations, bringing the product to life.


With bold creativity, our designs illustrate how Smiirl counters are more than products—they're conversation starters that invite celebration. In a world where first impressions matter, we ensured these counters stand out, creating a delightful experience that celebrates connection and community.

The magic of Smiirl’s counters is in their playful design and vibrant presence. Our 3D design journey showcased the sleek contours and dynamic flip mechanism, highlighting the joy these counters bring to any space.


To convey their true scale, we positioned familiar elements like a coffee cup and magazine alongside the counters. We also emphasized movement, capturing the satisfying flip in action and the retro sound reminiscent of classic train stations, bringing the product to life.


With bold creativity, our designs illustrate how Smiirl counters are more than products—they're conversation starters that invite celebration. In a world where first impressions matter, we ensured these counters stand out, creating a delightful experience that celebrates connection and community.

x2

Add to cart

Add to cart

1 month

Time to Payback Sigmoon

Time to Payback Sigmoon

+145%

Revenue per Visitor

-92%

Home Page Bounce Rate

Home Page Bounce Rate

Rethinking navigation for a seamless shopping experience.

Smiirl’s strength lies in selling a single, iconic product: the counter. But within that simplicity comes complexity—four variations (Facebook, Instagram, TikTok, and Custom), each available in 5-digit or 7-digit formats. On top of that, the Custom Counter unlocks endless possibilities, adapting to countless use cases.


We completely reimagined the site’s navigation to make these options crystal clear while minimizing the steps to checkout. The solution? We merged the homepage and product page into one fluid experience, making choosing, customizing, and purchasing easier than ever.


Enter the smart nav bar—a playful, intuitive solution. It was designed to make switching between counter options easy and enjoyable, ensuring visitors can quickly grasp the product’s versatility with just a few clicks.

Raphaël Pluvinage

“Sigmoon brought a fresh perspective to Smiirl’s brand, refining our identity while staying true to our playful DNA. Their ability to blend boldness with clarity made the brand feel sharper, more engaging, and perfectly aligned with our product’s unique personality.”

Raphaël Pluvinage
Smiirl Counter Designer
Romain Cochet
Gaël Bergeron
Raphaël Pluvinage

“Sigmoon brought a fresh perspective to Smiirl’s brand, refining our identity while staying true to our playful DNA. Their ability to blend boldness with clarity made the brand feel sharper, more engaging, and perfectly aligned with our product’s unique personality.”

Raphaël Pluvinage
Smiirl Counter Designer
Romain Cochet
Gaël Bergeron
Raphaël Pluvinage

“Sigmoon brought a fresh perspective to Smiirl’s brand, refining our identity while staying true to our playful DNA. Their ability to blend boldness with clarity made the brand feel sharper, more engaging, and perfectly aligned with our product’s unique personality.”

Raphaël Pluvinage
Smiirl Counter Designer
Romain Cochet
Gaël Bergeron

“Sigmoon brought a fresh perspective to Smiirl’s brand, refining our identity while staying true to our playful DNA. Their ability to blend boldness with clarity made the brand feel sharper, more engaging, and perfectly aligned with our product’s unique personality.”

Raphaël Pluvinage
Raphaël Pluvinage
Smiirl Counter Designer
Romain Cochet
Romain Cochet
CTO, Smiirl
Gaël Bergeron
Gaël Bergeron
CEO, Smiirl

“Sigmoon brought a fresh perspective to Smiirl’s brand, refining our identity while staying true to our playful DNA. Their ability to blend boldness with clarity made the brand feel sharper, more engaging, and perfectly aligned with our product’s unique personality.”

Raphaël Pluvinage
Raphaël Pluvinage
Smiirl Counter Designer
Romain Cochet
Romain Cochet
CTO, Smiirl
Gaël Bergeron
Gaël Bergeron
CEO, Smiirl

“Sigmoon brought a fresh perspective to Smiirl’s brand, refining our identity while staying true to our playful DNA. Their ability to blend boldness with clarity made the brand feel sharper, more engaging, and perfectly aligned with our product’s unique personality.”

Raphaël Pluvinage
Raphaël Pluvinage
Smiirl Counter Designer
Romain Cochet
Romain Cochet
CTO, Smiirl
Gaël Bergeron
Gaël Bergeron
CEO, Smiirl

Designed to be seen and heard.

One of the key challenges was making sure users instantly understood the size of the Smiirl Counter. To solve this, we used 3D design to place it in realistic settings, alongside familiar objects—pens, post-its, magazines—giving an intuitive sense of scale at a glance.


But size alone wasn’t enough. We also brought depth, mechanics, and sound into focus. By showcasing the counter’s physical presence and its signature flip mechanism, we made sure there was no doubt—this is a real, high-quality object, built to be seen, heard, and celebrated.

Design System • We make it consistent

Design System • We make it consistent

To maintain consistency across every aspect of the digital experience, we built a comprehensive design system. This toolkit ensured that every element, from typography to iconography, worked together seamlessly across the entire website and branding. It’s about creating harmony—no matter which page, touchpoint, or interaction the user is on.

Screenshot Figma - Club Med Design System

We make it shine ✨

To bring Smiirl’s bold and playful brand to life across the entire site, we built a cohesive design system that shines with every interaction. From typography to color palettes, every element was crafted to reflect the energy and excitement of Smiirl’s counters.



We created a flexible yet consistent visual language, ensuring the site remains intuitive while standing out with personality. Animations, buttons, and transitions were all carefully designed to feel seamless and engaging, inviting users to explore and interact with ease.



In short, every detail was designed to make Smiirl’s story unforgettable, turning a simple visit into an experience worth sharing.