Overview • JOKO
Making shopping easy, smart & affordable.
Joko is one of the leading shopping apps in the world, helping millions of users save money effortlessly. By connecting to their bank accounts, Joko allows users to earn cashback and rewards every time they shop.
Over several weeks, we worked hand-in-hand with Xavier Starkloff, CEO of Joko, to simplify, clarify, and redesign the app’s user journey. Our mission: make the Joko experience even easier, smarter, and more affordable for every user.
Through workshops, one-on-one sessions, and deep product thinking, we helped Xavier and his team structure the future of Joko — turning their ambitious vision into clear product foundations and actionable wireframes.
Research
Strategy
Wireframing
UX Writing
Collective
UX : Emmanuel
Designer : Thomas
Thanks
A huge thank you to Xavier for his trust and sharp strategic mindset throughout this collaboration. And also to the amazing Joko crew for their warm welcome and inspiring insights.
"I worked one-on-one with Emmanuel for two months to challenge our product strategy and redesign the future of Joko’s mobile app. It was an invaluable experience that I’d recommend to any startup founder."
