38.2 Mobile App
38.2 Mobile App

Overview • 38.2 Medical Center

The futur of medical practices.

The futur of medical practices.

38.2 came to us with a bold mission: to revolutionize the image of medical practices.


They didn’t want to follow the well-worn path of sterile, conservative healthcare branding. Instead, they envisioned something different—an identity that would feel fresh, youthful, and forward-thinking, while still grounded in professionalism and trust. But unlike most healthcare brands, this one wasn’t built with patients in mind.


The entire branding was designed to speak to doctors—and only doctors. 38.2’s priority was clear: attract a new generation of medical professionals by offering a radically better work environment, and a strong, inspiring brand to match. Before they could change the way care is delivered, they needed to build the team that would deliver it.


The challenge was clear: how do you inspire trust and confidence while daring to innovate in a highly sensitive sector? That’s where we came in.

Branding

Branding

UX

UX/UI Design

Data

Data analytics

Community

UX Writing

Office

Signage design

Dev

Webflow

Collective

Brand & UX UI : Emmanuel
Webflow : Samuel

Interior Design : Adrien (Topla)

Emmanuel Darmon
Nils HD
Adrien Dupuy

Thanks

We love all our clients—but let’s be honest, 38.2 is our number one 💛💜


They’re doing things incredibly right. Not by trying to revolutionize everything, but by making it all 100 times better. We’re seriously in love with the team, and completely aligned with their mission.

9.6/10

Brand Net Promotor Score from a panel of 150 GPs

4.9/5

Trust score from patients who visited the first 38.2 med center

78%

Home page engagement based on scroll and clicks

98/100

Google SEO score in the first 3 months after website release

A brand that speaks to Doctors

Our journey began with a collaborative brainstorming session at Sigmoon Studio to create the brand name. After exploring various concepts, "38.2" emerged as the ideal choice, symbolizing the temperature at which a patient is considered sick. This name aligns with the brand's medical expertise and serves as a metaphor for urgency, precision, and care.

This naming process became the cornerstone of the brand identity.

From there, we designed a modern and reliable visual language, including a vibrant color palette, approachable icons, and a clean, professional logo. Together, these elements reflect the principles of swift diagnosis, effective treatment, and an unwavering commitment to patient wellbeing. The result is a brand that balances trust and innovation, positioning 38.2 as a fresh yet dependable presence in healthcare.

38.2 Branding
38.2 Branding
38.2 Branding
38.2 Branding
38.2 Instagram
38.2 Color Chart
Emmanuel Darmon in 38.2 Medical Center
Emmanuel Darmon in 38.2 Medical Center
Emmanuel Darmon in 38.2 Medical Center
Emmanuel Darmon in 38.2 Medical Center
Elsa Groschaus

“Finding a name was a nightmare. We wanted something simple, different, meaningful—but not over-the-top. Then Sigmoon came up with ‘38.2’ and it just clicked. Everyone agreed instantly. It felt obvious. It was smart, relevant. Magic.”

Elsa Groschaus
CoFounder, 38.2
Mathis Chpindel
Adrien Dupuy
Elsa Groschaus

“Finding a name was a nightmare. We wanted something simple, different, meaningful—but not over-the-top. Then Sigmoon came up with ‘38.2’ and it just clicked. Everyone agreed instantly. It felt obvious. It was smart, relevant. Magic.”

Elsa Groschaus
CoFounder, 38.2
Mathis Chpindel
Adrien Dupuy
Elsa Groschaus

“Finding a name was a nightmare. We wanted something simple, different, meaningful—but not over-the-top. Then Sigmoon came up with ‘38.2’ and it just clicked. Everyone agreed instantly. It felt obvious. It was smart, relevant. Magic.”

Elsa Groschaus
CoFounder, 38.2
Mathis Chpindel
Adrien Dupuy

“Finding a name was a nightmare. We wanted something simple, different, meaningful—but not over-the-top. Then Sigmoon came up with ‘38.2’ and it just clicked. Everyone agreed instantly. It felt obvious. It was smart, relevant. Magic.”

Elsa Groschaus
CoFounder, 38.2
Smiirl Counter Designer
Mathis Chpindel
Mathis Spingel
CoFounder, 38.2
Adrien Dupuy
Adrien Dupuis
Interior Designer, 38.2 (by Topla)

“Finding a name was a nightmare. We wanted something simple, different, meaningful—but not over-the-top. Then Sigmoon came up with ‘38.2’ and it just clicked. Everyone agreed instantly. It felt obvious. It was smart, relevant. Magic.”

Elsa Groschaus
CoFounder, 38.2
Smiirl Counter Designer
Mathis Chpindel
Mathis Spingel
CoFounder, 38.2
Adrien Dupuy
Adrien Dupuis
Interior Designer, 38.2 (by Topla)

“Finding a name was a nightmare. We wanted something simple, different, meaningful—but not over-the-top. Then Sigmoon came up with ‘38.2’ and it just clicked. Everyone agreed instantly. It felt obvious. It was smart, relevant. Magic.”

Elsa Groschaus
CoFounder, 38.2
Smiirl Counter Designer
Mathis Chpindel
Mathis Spingel
CoFounder, 38.2
Adrien Dupuy
Adrien Dupuis
Interior Designer, 38.2 (by Topla)
38.2 Tote Bag
38.2 Tote Bag
38.2 Tote Bag
38.2 Tote Bag
38.2 Logo
38.2 Logo
38.2 Logo
38.2 Logo
38.2 Neon
38.2 Neon
38.2 Neon
38.2 Fragonnard
38.2 Fragonnard
38.2 Fragonnard
38.2 Fragonnard
38.2 Clichy
38.2 Clichy
38.2 Clichy
38.2 Clichy
38.2 Entrance
38.2 Entrance
38.2 Entrance
38.2 Entrance
38.2 Goodies
38.2 Goodies
38.2 Goodies
38.2 Goodies
38.2 Fragonnard
38.2 Fragonnard
38.2 Fragonnard
38.2 Fragonnard
38.2 Tote Bag
38.2 Tote Bag
38.2 Tote Bag
38.2 Tote Bag
38.2 Couch
38.2 Couch
38.2 Couch
38.2 Couch