Science is all about humans. Business about momentum.

When the ESSEC Business School launched their deeptech studio Momentum, they set out on an ambitious mission: to turn world-changing technologies into viable, scalable startups that can reshape our future. But before they could attract entrepreneurs, investors, and scientists, they needed something essential — a clear, bold identity that would match their purpose.

That’s where we came in.

We partnered with Momentum to create their very first brand, from strategy to execution. Together, we transformed their vision into a strong, modern, and meaningful identity that could speak to the deeptech ecosystem and the academic world at once.