Overview • Dream Team Academy
All you need is a dream team.
After the success of his best-selling book Dream Team and years spent growing a loyal community on LinkedIn, Ludovic Girodon set out to launch his own school of management.
Our challenge: create a digital experience that feels instantly trustworthy, while making the most of the social proof Ludovic had already built—50,000 books sold, 105,000+ followers on LinkedIn, 27,000 newsletter subscribers, and 3,000 managers trained. We needed to turn that success into a solid foundation for an ambitious and credible brand.
From brand identity to UX and website design, we helped transform a powerful personal brand into a modern, ambitious digital school. The result: The Dream Team Academy, a unique platform built to inspire and train the next generation of great managers.
Research
Strategy
Branding
Design
UX Writing
Webflow
Collective
Thanks
Special thanks to Ludovic Girodon for his trust and vision throughout the project. And to Luna Clément for the warm introduction that made this collaboration possible.
Ludovic Girodon
Author of DREAM TEAM
To maintain consistency across every aspect of the digital experience, we built a comprehensive design system. This toolkit ensured that every element, from typography to iconography, worked together seamlessly across the entire website and branding. It’s about creating harmony—no matter which page, touchpoint, or interaction the user is on.
Screenshot Figma - Dream Team Academy Design System
