Woman resting on a beach
Woman resting on a beach
Woman resting on a beach

Overview • Club Med

Peace of mind is a destination.

Peace of mind is a destination.

Club Med entrusted us with the redesign of their entire brand and digital experience, unveiling a modernized identity that stays true to its core values: simplicity, epicureanism, nature, luxury, and freedom.

This marks their first major renewal since 2014, signaling their ambition to reclaim leadership as the world’s most desirable lifestyle travel brand.

Couch

Research

Strategy

Strategy

Branding

Branding

UX

UX/UI Design

Data

Data analytics

Community

UX Writing

Collective

Manager : Quentin (Bleu)
Art Direction : Hélène (Bleu)

Brand : Luna (Cent-Huit)

Logo & Typo : Tiphaine Massard

UX & UI Design : Emmanuel

UX Writing : Sophie Dab

Thanks

Marie, Sigolène, Armelle, Quentin, Amina, Laurent and Floriant. Thank you for your trust 💛

Club Med website screens
Club Med website screens
Club Med website screens

The Tender Invitation • Our first proposal

The Tender Invitation • Our first proposal

With our friends from Studio Bleu and Studio Cent-Huit we teamed up to respond to a prestigious tender from Club Med.

The mission? "Fierce competition is emerging as luxury brands aggressively enter the all-inclusive market. Our identity feels outdated. It’s time to harmonize the brand and UX across the entire website and elevate Club Med’s positioning."

It was our very first tender, competing against some of the most celebrated design studios in Europe. We didn’t expect to win, but guess what… 🏆 we did.




Our fresh creative perspective and modern approach won Club Med over.

With our friends from Studio Bleu and Studio Cent-Huit we teamed up to respond to a prestigious tender from Club Med.

The mission? "Fierce competition is emerging as luxury brands aggressively enter the all-inclusive market. Our identity feels outdated. It’s time to harmonize the brand and UX across the entire website and elevate Club Med’s positioning."

It was our very first tender, competing against some of the most celebrated design studios in Europe. We didn’t expect to win, but guess what… 🏆 we did.




Our fresh creative perspective and modern approach won Club Med over.

Club Med Sketch Screenshot
Club Med Sketch Screenshot
Club Med Sketch Screenshot

Screenshot - Tender Proposal Research

The couch • Brand positioning and build a strategy

The couch • Brand positioning and build a strategy

We kick off every project with The Couch — an in-depth, collaborative session where we dive deep into your brand. We listened, learned, and immersed ourselves in Club Med’s world, understanding their DNA, their market, and their competition from every angle.


With a deep understanding of the brand, we crafted a strategy we call “Complexion Reduction”—a method to simplify and amplify the message :

— Big pictures
— Fewer, bigger, bolder headlines
— Simpler more universal icons
— Extraction of color
— Don’t be afraid of white spaces!
— Universal icons

This approach was implemented across the entire website to create a unified, modern look that truly captures Club Med’s luxurious yet accessible essence.

Club Med Strategy
Club Med Strategy
Club Med Strategy

This is an illustration. For confidentiality, we cannot show you the exact slide.

This is an illustration. For confidentiality, we cannot show you the exact slide.

“Great success of your recommendation to the Executive Committee: high-end, refined and game-changing. Bravo!!! Thank you for your support and your unfailing mobilization! It's a pleasure to work with you.”

“Great success of your recommendation to the Executive Committee: high-end, refined and game-changing. Bravo!!! Thank you for your support and your unfailing mobilization! It's a pleasure to work with you.”

“Great success of your recommendation to the Executive Committee: high-end, refined and game-changing. Bravo!!! Thank you for your support and your unfailing mobilization! It's a pleasure to work with you.”

Armelle Vimont-Laurent
Armelle Vimont-Laurent
Armelle Vimont-Laurent
Armelle Vimont-Laurent
Armelle Vimont-Laurent
Armelle Vimont-Laurent
VP Brand, Product & Digital Marketing
VP Brand, Product & Digital Marketing

We design a new experience • Step by step

We design a new experience • Step by step

Next, we turned our attention to the website. Why was it built the way it was? How was it performing? What were its strengths and weaknesses?

As partners with ContentSquare, we had access to powerful tools that allowed us to dive deep into user behavior and uncover critical insights.

And then, we go step by step. Key step is the “Pastrami.”



It’s our simple yet effective approach to structuring the new site. One section neatly stacked above the other, guiding users through the site smooth and seamless.

Next, we turned our attention to the website. Why was it built the way it was? How was it performing? What were its strengths and weaknesses?

As partners with ContentSquare, we had access to powerful tools that allowed us to dive deep into user behavior and uncover critical insights.

And then, we go step by step. Key step is the “Pastrami.”



It’s our simple yet effective approach to structuring the new site. One section neatly stacked above the other, guiding users through the site smooth and seamless.

We make it shine ✨ • Branding

We make it shine ✨ • Branding

In addition to the main website, we were tasked with designing the visual identity for Club Med’s Exclusive Collection. The logo Tiphaine created, styled like a postage stamp, added a vintage touch, paying homage to the golden age of travel while highlighting the collection’s prestige. It’s a brand identity that feels timeless yet modern, just like the resorts it represents.

Club Med Esclusive Collection Logo
Club Med Esclusive Collection Logo
Club Med Esclusive Collection Logo

Research - New logo for Club Med Exclusive Collection

We make it consistant • A strong design system

We make it consistant • A strong design system

To maintain consistency across every aspect of the digital experience, we built a comprehensive design system. This toolkit ensured that every element, from typography to iconography, worked together seamlessly across the entire website and branding. It’s about creating harmony—no matter which page, touchpoint, or interaction the user is on.

Club Med Design System Screenshot
Club Med Design System Screenshot
Club Med Design System Screenshot

Screenshot Figma - Club Med Design System

We make it powerfull • Traveling with just a few words.

We pushed writing to a new level—short, impactful, and emotionally driven. UX writing became a central pillar of the brand refresh—subtle, smart, and always on-brand.

Figma animated with Jitter - Club Med Home Page

We make it playfull • The diamond ⬥

We pushed writing to a new level—short, impactful, and emotionally driven. UX writing became a central pillar of the brand refresh—subtle, smart, and always on-brand.

Figma animated with Jitter - Club Med Home Page

We make it right • Final Mockups and prototyping

We make it right • Final Mockups and prototyping

Before launch, we fine-tuned every aspect of the design through rigorous prototyping and user testing. We left no pixel unchecked, ensuring that the entire experience felt effortless, luxurious, and intuitive. The result? A website that elevates Club Med’s position as a global leader in premium travel.

Club Med was our most complete and challenging experience 💛

Club Med was our most complete and challenging experience 💛

Winning the tender was a milestone for Sigmoon Studio. And delivering one of our most comprehensive projects was a proud achievement. From the entire website redesign to the Exclusive Collection branding, this project redefined what Sigmoon can accomplish when creativity, strategy, and ambition align.


We’re proud to have collaborated with our friends at Bleu Paris, Studio Cent-Huit and Tiphaine Massard to shape the future of Club Med. Together, we brought a shared vision to life, creating a digital experience that stands out in the competitive travel market.