Overview • Club Med
Club Med entrusted us with the redesign of their entire brand and digital experience, unveiling a modernized identity that stays true to its core values: simplicity, epicureanism, nature, luxury, and freedom.
This marks their first major renewal since 2014, signaling their ambition to reclaim leadership as the world’s most desirable lifestyle travel brand.
Research
Strategy
Branding
UX/UI Design
Data analytics
UX Writing
Collective
Manager : Quentin (Bleu)
Art Direction : Hélène (Bleu)
Brand : Luna (Cent-Huit)
Logo & Typo : Tiphaine Massard
UX & UI Design : Emmanuel
UX Writing : Sophie Dab
Thanks
Marie, Sigolène, Armelle, Quentin, Amina, Laurent and Floriant. Thank you for your trust 💛
With our friends from Studio Bleu and Studio Cent-Huit we teamed up to respond to a prestigious tender from Club Med.
The mission? “Fierce competition is emerging as luxury brands aggressively enter the all-inclusive market. Our identity feels outdated. It’s time to harmonize the brand and UX across the entire website and elevate Club Med’s positioning.”
It was our very first tender, competing against some of the most celebrated design studios in Europe. We didn’t expect to win, but guess what… 🏆 we did.
Our fresh creative perspective and modern approach won Club Med over.
Screenshot - Tender Proposal Research
We kick off every project with The Couch — an in-depth, collaborative session where we dive deep into your brand. We listened, learned, and immersed ourselves in Club Med’s world, understanding their DNA, their market, and their competition from every angle.
With a deep understanding of the brand, we crafted a strategy we call “Complexion Reduction”—a method to simplify and amplify the message :
— Big pictures
— Fewer, bigger, bolder headlines
— Simpler more universal icons
— Extraction of color
— Don’t be afraid of white spaces!
— Universal icons
This approach was implemented across the entire website to create a unified, modern look that truly captures Club Med’s luxurious yet accessible essence.
In addition to the main website, we were tasked with designing the visual identity for Club Med’s Exclusive Collection. The logo Tiphaine created, styled like a postage stamp, added a vintage touch, paying homage to the golden age of travel while highlighting the collection’s prestige. It’s a brand identity that feels timeless yet modern, just like the resorts it represents.
Research - New logo for Club Med Exclusive Collection
To maintain consistency across every aspect of the digital experience, we built a comprehensive design system. This toolkit ensured that every element, from typography to iconography, worked together seamlessly across the entire website and branding. It’s about creating harmony—no matter which page, touchpoint, or interaction the user is on.
Screenshot Figma - Club Med Design System
We make it powerfull • Traveling with just a few words.
We pushed writing to a new level—short, impactful, and emotionally driven. UX writing became a central pillar of the brand refresh—subtle, smart, and always on-brand.
Figma animated with Jitter - Club Med Home Page
We make it playfull • The diamond ⬥
We pushed writing to a new level—short, impactful, and emotionally driven. UX writing became a central pillar of the brand refresh—subtle, smart, and always on-brand.
Figma animated with Jitter - Club Med Home Page
Before launch, we fine-tuned every aspect of the design through rigorous prototyping and user testing. We left no pixel unchecked, ensuring that the entire experience felt effortless, luxurious, and intuitive. The result? A website that elevates Club Med’s position as a global leader in premium travel.
Winning the tender was a milestone for Sigmoon Studio. And delivering one of our most comprehensive projects was a proud achievement. From the entire website redesign to the Exclusive Collection branding, this project redefined what Sigmoon can accomplish when creativity, strategy, and ambition align.
We’re proud to have collaborated with our friends at Bleu Paris, Studio Cent-Huit and Tiphaine Massard to shape the future of Club Med. Together, we brought a shared vision to life, creating a digital experience that stands out in the competitive travel market.
